About AFROVOGUE
The search for the next icon of African couture — where heritage meets haute couture on a continental stage.
Where Heritage Meets Haute Couture
AFROVOGUE is a groundbreaking 12-week high-fashion reality competition that travels across the African continent. Each week, our designers face a new challenge inspired by the culture, history, and artistry of a different African city.
From Accra to Nairobi, Dakar to Lagos — contestants must design, create, and present collections that honour traditional African craftsmanship while pushing the boundaries of modern couture. One designer is eliminated each week until the Grand Finale, where the winner is crowned The Next Icon of African Couture.
Meet the Judges
Industry leaders who will evaluate each designer's creativity, craftsmanship, and cultural authenticity.
Nana Ama Adjei
Head Judge — Fashion Director
Olivier Kamau
Creative Director, Maison Kamau
Adaeze Nwachukwu
Editor-in-Chief, Vogue Africa
Jean-Pierre Diop
Textile Historian & Curator
Our Values
Celebrating Heritage
We honour the rich legacy of African textiles, techniques, and traditions — from Kente to Adire, Shweshwe to Bogolan — elevating them on the global stage.
Innovation
Pushing the boundaries of what African fashion can be. Our designers merge ancestral craft with cutting-edge technology and sustainable practices.
Community
Building a pan-African network of designers, mentors, and fashion lovers united by a shared vision — to see African couture lead the world.